In this blog, you will learn the necessary guidelines that need to be followed before writing the content.
Writing Guidelines
Follow the below-described guidelines for quality writing.
1. Write in your own words
Plagiarism is strictly prohibited. Copying content will not be tolerated.
So, always use your own words. Deliver unique content.
2. Use short paragraphs
Bad Practice
Generally, the majority of people relate "content writing" with "article writing". On the other hand, writing content is not only for blog posts and articles. Actually, content writing is essential for a variety of content formats, including social media posts, video scripts, web content, landing pages, podcasts, and so on.
Good Practice
Generally, the majority of people relate "content writing" with "article writing".
On the other hand, writing content is not only for blog posts and articles.
Actually, content writing is essential for a variety of content formats, including social media posts, video scripts, web content, landing pages, podcasts, and so on.
3. Use Short Sentences
For Instance:
Bad Practice
Identify whether John is able to write code in Python.
Good Practice
Identify whether John can code in Python.
Bad Practice
This blog delivers a detailed description of content writing guidelines.
Good Practice
This blog details content writing guidelines.
4. Write Sentences in the first person (using we) or second person (using you)
For
Instance:
In this blog, we will discuss.
In this blog, you will learn.
5. Use of Pronouns
Many pronouns point to a previously introduced noun. However, they can create confusion sometimes. For example,
Python is interpreted, while C++ is compiled. It has an almost cult-like following.
Consider the following pronoun guidelines:
●
Only use a pronoun after you've
introduced the noun; never use the pronoun before you've introduced the noun.
●
Place the pronoun as close as
possible to the referring noun. As a rule of thumb, if more than five words
separate your noun from your pronoun, consider repeating the noun instead of
using the pronoun.
●
If you introduce a second noun
between your noun and your pronoun, reuse your noun instead of using a pronoun.
6. Use Active Voice
Use the active voice most of the time whenever
possible. Active voice provides the following advantages:
●
Passive voice makes your ideas
unclear, turning sentences on their head. Passive voice reports action
indirectly.
● Generally, active voice is shorter than passive voice.
For Instance:
Bad
Practice
The content writing guidelines has been explained in the below example.
Good Practice
In the below example, we have explained the
content writing guidelines.
7. Subordinate clause
If a sentence contains subordinate clauses,
break them into two sentences when possible.
For Instance:
Bad Practice
Continue is used with the nested loop which means it terminates the current iteration of the inner for loop.
Good Practice
Continue is used with the nested loop; it terminates the current iteration of the inner for loop.
8. Use of Lists
Lists make articles easy to consume. Most readers scan articles rather than read the whole article. Lists make articles scannable.
Use lists whenever possible. However, let's
not use nested lists. They are harder to read on mobile devices.
For Instance:
Bad Practice
Generally, there are three types of SEO: Off-Page SEO, On-Page SEO, and Technical SEO.
Good Practice
Generally, there are three types of SEO:
● Off-Page SEO
● On-Page SEO
● Technical SEO
9. Table
The use of tables makes our code readable.
However, if a table has more than 3 columns, try avoiding it as it makes our
article hard to read on mobile devices.
10. Length of the Article
●
There is no exact number of words
for each article.
●
Each article should explain a
single topic.
11. Maintain the Flow of Article
From start to end, the article should be consistent. Don't move back and forth with the explanation.
For Instance:
Bad Practice
●
Explain the concept1 in the first section
●
Explain concept2 in the second section
●
Explain the concept1 remaining part in the third section
●
Explain concept3 in the fourth
section
● Explain concept1 third part in the fifth section
Good Practice
●
Explain the concept1 in the first section
●
Explain the concept1 second part in the third section
●
Explain concept1 third part in the fifth section
●
Explain concept2 in the second
section
● Explain concept3 in the fourth section
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